Web Design Critique: Zkin Organics

There are many aspects that comprise a good website. Today, we are going to try Zkin Organics’ website. This is an Australian company known for their natural and organic products including the best sellers natural face cleansing gels & creams. Is their website a best seller, too?

Searchability. Using the search engine by Google, I searched the keywords “organic skin care Australia” and was able to see that Zkin Organics is on the first page. This is one of the signs that a website is doing well. According to studies, websites appearing on the first page of the search engine results have higher lead generation and conversion rate.

Usability. The website is easy to use and navigate even for first time visitors. There is a search bar located at the top of the page to make searching products easier. There are menu tabs located at the top of the animated image slide – Our Story, Organic Shop, Science, Be Rewarded, Ingredients, Community, and Contact Us. This is not simply an online shop but it tells of the story behind the maker and the community with which it is involved in.

Navigation. There are designated tabs for first time visitors. Even the products are arranged into categories such as cleansers, toners and moisturizers. If you are looking for a product for a specific skin type, they have it covered as there is a category for skin types such as sensitive, dry and oily skin. To address a skin problem directly, there is also a category listing the skin issues of the potential buyers with recommended products. Some skin conditions their products can address are dryness, uneven skintone and ageing prevention.

Design. The layout looks professional and minimalist. There are many images in the homepage but it does not affect loading and it does not make the page look cluttered. The color scheme used relates to the words organic and natural which the company’s products are all about. Lastly, their products such as natural face cleansing gels & creamsare highlighted with brief descriptions and customer reviews. Overall, the website is good but the company can post direct information under their contact page to make it easier for customers to contact them without having to fill up a form.

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