Web Design Critique: Effective Heating

About Effective Heating

Effective Heating is a company that offers boiler services and maintenance technicians in Doncaster. It has been in the business for a long period of time and has earned a reputable service identity giving service to both commercial and domestic customers.

Searchability. When searching for the keywords “boiler repairs in Doncaster”, the website appears on the first page of the Google search result which is a positive indication of its popularity and invites more online users to open the website as their first preference.

Usability. The website is easy and convenient to use and full of information about boiler repair systems. The menu tabs on top of the page give the different areas offered by the website.

Navigation. The menus for each area of service of the website are arranged horizontally on top of the web page. There are no drop-down menus as each menu is already the specific service offered when opened. There are quick links at the bottom of the web page for easy navigation since the online user does not have to go back to the top page to open the menus. As you scroll down the page, you can easily make a booking through the box provided if you decide to do so. It has a complete list of the areas they cover and the cities they serve which provides easy information to the users.

Design and layout. The design and layout of the website is simple with minimal colours used. The pictures displayed do not give much description of the website being a boiler repair specialist. More equipment and personnel images would have made the page more visual and interesting. Below the page are the names and logos of the manufacturers that are affiliated to the company and the accrediting institutions that assure their reliability to the consumers.

Contents. The website of Effective Heating which is a company for boiler repairs and maintenance contains all the information needed by people who are looking for a reliable and reputable boiler repair company. The complete contact details are written at the bottom of the page for users to refer to. A free quote link is indicated in every page of the menu for the ready use of the online users.