Web Design Critique: Daytona Motorcycles

Daytona Motorcycles is one of many Kawasaki dealers in London. This particular one operates in Ruislip Manor, West London, and deals in more than just Kawasaki, with options from Suzuki, Yamaha and Piaggio. According to its info site, a customer is sure to find the right bike for them. That line’s been used by many retail store, so it’s no surprise that Daytona uses it.

However, that isn’t necessarily a bad thing. It’s Kawasaki dealers sub-page is clearly designed to help with that. A plain black header with green striping welcoming visitors. Green, according to the site, is a historically significant colour for Kawasaki, which already shows a certain level of research that’s comforting; it says that this dealership will go that extra mile.

Back to the header, the Kawasaki logo acts as a link to Daytona’s main page, whilst the search bar is located just off to the right. Immediately below the Kawasaki green striping are the tabs, which lead to the important stuff; offers, services, that sort of thing. It’s all very straightforward, with the white text and green striping clearly contrasting with the black header.

The first thing after this clear header are image links to the company’s latest offers: newly released models,  primarily. Currently, this includes the 2018 ZZR1400, and the Ninja H2 SX. They show off the bike clearly and cleanly, with fully covered riders. Whilst it’s nice to see a focus on the bikes, you know, the thing people actually visit dealerships for, the dehumanizing element to these images do leave a bit of an impression.

After this are image listings for new bikes, used bikes, latest offers, and the service centre link. It’s all very straightforward and simple. Then a small bit of text talking about the company (in this case, Kawasaki) greets visitors with links towards site from said manufacturer. At the bottom most part lies information about the dealership, which is brilliant in its simplicity.

The site has large images which, naturally, makes for a bit of load on networks, but it doesn’t flood itself with those, no. It has image links to key pages, and a little text for introductions, nothing else. It’s proper use of visual aids is notable. The images it uses could use some work, but the layout itself is solid. The bottom hosts info about the dealership, a way of saying, “If you’ve made it this far, you’re definitely interested. Find us here.”

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