Digital marketing is a word that gets thrown around often these days. Considering how much time people spend on their electronic devices and on the internet, it’s not surprising.
Of course, knowing what something is and knowing why it’s valuable are two different things. Marketing is a tool, so how valuable it is depends on what it offers.
Fostering customer loyalty
In the US, 40% of all revenue in online shopping comes from repeat customers, who only account for a measly 8% of visitors. That’s a huge difference.
Naturally, you’ll want to ensure customer loyalty, and you can do that by communicating with them regularly. Whether via personalize e-mail offers or engaging with them on social media, communicating regularly and providing them with useful, relevant and/or inspiring content is a great way to foster loyalty.
An extension of the above point, there’s no better medium for building credibility than the internet.
Posting useful and interesting content, offering advice and help, responding to reviews and feedback; all of these are great ways for establishing your brand as reliable and trustworthy to customers. At the same time, the marketing from these also allows for other people in the industry to see how a brand holds up, which can be seen by how a brand and its pages rank on search engine results pages (SERPs).
Digital marketing, like with any other form of marketing, is all about providing the best return on investments.
One of the better perks from it is the fact that some forms of digital marketing are quite cheap. Running a social media account or a blog costs next to nothing, save for the time and energy needed to regularly post interesting and unique content, so it’s a great option for those looking to get better king kong advertising reviews without spending a lot of money.