Like any other industry, plastering has its own specialized publications that talks about the field, gives out news, and opinion among other things. One such publication is Dry Wall Plastering Digital Magazine.
For a digital publication about commercial plasterers in Sydney and across Australia, one would think that their site places emphasis on proper visual presentation. An assumption that would be proven correct.
Instantly upon visiting the site, the first thing anyone will see are the brands of the magazines supporters, as well as the “Advertise now” panel in simple black and white to the right. The site uses the same straightforward and classic, black and white colour scheme throughout its pages, with panels alternating between white text on black background and black text on white background.
Whilst it’s somewhat undesirable to be instantly met with corporate imagery, the site does have good functionality, on top of the solid choice in colour aesthetic. The main tab, which has the DPA logo that doubles as a link to the home page, is designed so that it will always sit at the top your browser once you scroll to the bottom of the page, allowing easy access to its tabs, which include:
- Social: This is where people of the plastering industry, whether it’s the commercial plasterers in Sydney or the associations for plasterers in Melbourne, to talk about the industry or promote themselves.
- Supporters: The page that shows information on the supporting companies.
- Magazine: Details on the digital publication itself, which is fairly new and only has two issues as of late.
Following those tabs, are links to their Facebook, YouTube and Instagram pages, as well as the search function. Again, this will be on the top of your browser after you scroll to the bottom, which is good since, the site uses a lot of visual pieces, like images, icons and video links, but it would have been better to have it on top all the time.
The site is pleasing to the eyes, and straightforward for the most part, but the issue lies in the fact that the abundant use of visual media means this page is bigger than most. That means it can be problematic for people with weak internet connections, and it means that everyone who visits will be scrolling. A lot.