With how much time people spend on the internet, it’s no surprise that more and more businesses are making the jump to digital marketing. There are a lot of advantages to digital marketing; here are a few of them. Wider audience reach Thanks to the fact that the internet can connect people across the world,
As a small business owner, you are likely elated every time you receive positive customer feedback. These comments, no matter how big or small, can feel as good as the gold stars you used to receive in elementary. Surely, you remember rushing home excited to show off your recognition to your parents, siblings, and neighbours.
So you have a product or service you are selling online. No matter how many ads and social media posts you release, an often-ignored aspect of online marketing is putting value in good reviews. Did you know that a whopping 91% of young consumers trust customer reviews? This is according to a 2020 survey shared
People are more likely to trust a review from a customer because he has no vested interest in whether a product sells or not unlike a paid advertisement whose goal is to increase sales and brand awareness. The more positive reviews that a product gets, the more trust it generates among consumers. Most likely places
One of the new ways of collecting customer reviews is through social listening. Not all customers are willing to respond to your request for a review but they are sharing their thoughts on social media. Sometimes, they share positive experiences but they also share their frustrations. Monitoring social media is a great way to collect
One of the most effective ways to build credibility for the brand is to have a positive reputation among customers. What your customers are saying about your products and services are being seriously considered by consumers when making a confident purchasing decision. How to use reviews for marketing There are dedicated pages for testimonials but
Digital marketing is a word that gets thrown around often these days. Considering how much time people spend on their electronic devices and on the internet, it’s not surprising. Of course, knowing what something is and knowing why it’s valuable are two different things. Marketing is a tool, so how valuable it is depends on
Review sites and online directories have evolved to become a significant source of information for consumers. The vast array of information available on these platforms have become more credible to the eyes of consumers than the reviews posted by professional critics and influencers. The fact is consumers do not just stumble on the reviews while
2020 has been hard for a lot of people thanks to the COVID-19 pandemic, but there has been some good news. According to Interactive Advertising Bureau (IAB) Australia’s latest PwC Online Advertising Expenditure Report, digital ad expenditure hit $9.5bn in 2020, with Q4 2020 accounting for $2.9bn of that. This means that Q4 2020 accounted
Korea’s Fair Trade Commission recently conducted a survey to see customer attitude towards online ads and noted that 80% of their respondents expressed their beliefs that online platforms need to change how they handle search ads in order to avoid propagating misleading marketing. The FTC’s survey had a sample size of 1,152 users from across
