IAB Reports That Australia’s Digital Ad Market Made A Comeback By The End Of 2020

2020 has been hard for a lot of people thanks to the COVID-19 pandemic, but there has been some good news. According to Interactive Advertising Bureau (IAB) Australia’s latest PwC Online Advertising Expenditure Report, digital ad expenditure hit $9.5bn in 2020, with Q4 2020 accounting for $2.9bn of that. This means that Q4 2020 accounted

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Korean Survey Shows Customers Want Better Transparency With Online Ads

Korea’s Fair Trade Commission recently conducted a survey to see customer attitude towards online ads and noted that 80% of their respondents expressed their beliefs that online platforms need to change how they handle search ads in order to avoid propagating misleading marketing. The FTC’s survey had a sample size of 1,152 users from across

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