So you have a product or service you are selling online. No matter how many ads and social media posts you release, an often-ignored aspect of online marketing is putting value in good reviews.
Did you know that a whopping 91% of young consumers trust customer reviews?
This is according to a 2020 survey shared by Search Engine Journal. This goes to show that while claims from the brand itself about their products and services are important, many people find the customer experience to be a more valuable insight on whether or not they will trust the brand.
If you already have a review system in place for your customers, having customer reviews appear on Google will help make your online presence even better.
- Use the right review platforms that have been vetted by a Google Review Partner, such as Google Reviews, Facebook Reviews, Yelp, and Glassdoor.
- When customers leave reviews, they tend to add keywords in their own text. This helps Google better understand what your business is about. For example, “I had a luxurious experience at ABC resort and got free surfing lessons” might inform Google that your business is a deluxe vacation place that offers outdoor activities.
- Using tools like a King Kong SEO review can help you analyse the best keywords to use. Additionally, replying to these reviews can further boost your SEO ranking as well. By using the right keywords as you engage and thank your customers, you are also informing Google about your services.
The more reviews and the higher the ratings, the more Google will put your business at the top of the search list. Encourage your customers to give feedback for your excellent service and watch your online ranking soar!