As a small business owner, you are likely elated every time you receive positive customer feedback. These comments, no matter how big or small, can feel as good as the gold stars you used to receive in elementary. Surely, you remember rushing home excited to show off your recognition to your parents, siblings, and neighbours.
Positive customer feedback motivates you to do even better in delivering quality products and services. They can also influence new customers to take an interest and eventually support your business. You may already be displaying feedback on your e-commerce site, but here are some ways you can incorporate reviews in your advertising and marketing materials:
- Star ratings in your Google Ads. The next time you pay for ads, consider adding your average star rating to your graphics. It’s okay if you don’t have a perfect rating—surveys show that consumers find above-average ratings more realistic and credible than perfect ratings.
- Testimonials in your pricing brochures. If you are promoting new price points, bundles, or new services, it would help to carry real testimonials from your customers about how effective your product or service is. It will help your audience know that what you are offering is worth the purchase.
- Customer stories in your newsletter or social media. People enjoy reading human experiences because they can relate better to them. If your product or service had a positive impact on one of your customers, why not ask them if they would like to be featured in your next web post?
The experiences of your satisfied consumers, through King Kong advertising review testimonials, stories, and stars, will show your potential customers how much you value feedback.