‘A picture is worth a thousand words’ as the old saying goes, which is why it’s not surprising that photographs are commonly-used design elements. However, there are times where using illustrations is the better option. Photographs have their own pros, but they also have their own cons, and communicate messages in different ways compared to
Korea’s Fair Trade Commission recently conducted a survey to see customer attitude towards online ads and noted that 80% of their respondents expressed their beliefs that online platforms need to change how they handle search ads in order to avoid propagating misleading marketing. The FTC’s survey had a sample size of 1,152 users from across
Consumers today are avid readers of customer reviews. They expect a business to have reviews and ratings that will provide them with information that is not available on the website. They trust the reviews because it helps them make informed decisions. Meanwhile, customer reviews also help brands and retailers. Smart retailers would collect feedback from
